Even when there's such a rumour I can't allow myself to peek - the Harry Potter books, book 5 it was stated in all the pre publicity stuff that 'an important character' died and although I was desperate to find out and read teh book at a hundred miles an hour, I still wouldn't peek!

I likened it above to Christmas or birthday presents - no matter how tempted I am to peel away a bit of paper, I never ever do!